Hi, I'm Holly.
I write marketing materials that sway your prospects to buy your technology—whether it streamlines accounting tasks, takes the pain out of project management or completely revolutionizes the way things are built.
And I believe that construction-technology is incredibly important.
Because if the companies that build our world today refuse to adapt to the tech transformations happening all around them, then they won’t be here tomorrow.
And we need them to be here.
So, let's partner to create the messages that get your tech solutions into their hands, and keep the world building — better.
1st Project Complete!
Me vs. Shingles
If you need marketing messages that resonate with your prospects and customers in the construction industry, I can help.
Because I'm no stranger to the builders you serve.
I'm one of them.
And I have been for a long time.
I grew up watching my dad build cabinets, houses and several successful businesses. And when I got married, I used what I'd learned from Dad to help my husband create a successful remodeling and real estate company.
For over 18 years, my husband and I have renovated houses, breathed new life into old apartments and transformed trashed commercial buildings into beautiful storefronts.
So I have an insider’s view. And I use that view to bridge the gap between construction-business owners and the technology companies that can help them keep their businesses thriving.
If you want marketing materials that resonate with owners and buyers in the construction industry—check out my services to see what I can do for you.
"The things we do in life that don't make it onto a resume provide the truest measure of who we are."
The Day a Writer Won an Art Competition
My heart sank as I sat in my 11th grade art class and listened to my teacher explain that, today, our class assignment was to enter a poster contest. Most of the other kids in class were excited at the thought of a contest with a cash prize.
But they were naturally talented artists—I was not.
Creative, Yes. Artist, no.
I constantly struggled with getting my drawings to come alive on the page. They were flat, one dimensional, always a little bit “off.”
My teacher tried to be nice about my efforts, but his encouragement always turned into an off-handed insult. Like the time he tried to brag on the little detail of hair I’d added under a cowboy’s hat. Only it wasn’t hair. It was my woeful attempt at shading.
All this flashed through my mind as he told more about the contest:
It was sponsored by the TN Wildlife Federation, and the goal was to promote animal habitat preservation.
There were only two rules:
1. The words Wildlife Habitat Preservation had to be on the poster.
2. The artwork had to align with that theme.
After he’d finished giving us that little bit of instruction, the talented artists in class began drawing the most amazing wildlife scenes you can imagine—from red foxes running through forests, to green tree frogs leaping off jungle foliage.
I, on the other hand, walked around the room "looking for inspiration," aka having an internal melt down.
I wanted to be a contender, but I felt like a kindergartener trying to outdo Picasso.
How could I possibly draw anything to compete with a frog that looks like it's jumping right off the poster board?
Then it hit me. I didn't have to beat anyone at drawing. I was terrible at that. But this contest was about more than pretty pictures. There were words involved here. Plus, the goal was to promote a cause.
I could work with that.
So, I stopped moping and started brainstorming. There had to be a way to pair the words "wildlife habitat preservation" with my pitiful art skills and still pack a punch.
Here's what I came up with:
This is Wildlife Habitat
That day, a flat, black rectangle paired with some clever word play, took down beautiful, full-color, 3-D-like images of green tree frogs and red foxes.
And the worst artist in class won the art competition.
Because, lucky for me, the real artists didn't understand this: we were creating a promotion. And a great promotion doesn't have to be the most beautiful. It has to make the biggest impact.
That’s still true today!
I Used to Teach 3-year-olds to walk backward across a four-inch-wide beam, raised three-feet off the floor.
Me helping a kiddo across the beam
Communicating upside down and backwards
You're probably wondering why on Earth I'm mentioning preschool gymnastics.
The answer is this:
If I can get a rowdy preschooler's attention long enough to train her to walk--backward--across a balance beam, that's proof that I know how to grab the attention of a spastic audience. (You know, like the ones you're trying to comunicate with online.)
And I can also translate complex ideas into simple, understandable, actionable language to help you educate and engage your online readers.
In other words, teaching gymnastics to preschoolers was a great training ground for this copywriter to hone her internet marketing skills. (Even though I didn't know it at the time!)
I Fell in Love With Tech When I Fell Off a Cliff
A few machines and one of the nurses that helped me heal
Me sitting in the sunshine, happy to be home
When I was 14-years-old, I fell off a cliff.
And nearly died.
But, after three weeks in the hospital, a short time in a wheelchair and what seemed like an eternity on crutches, I made a full recovery.
I went on to hike again (a bit more carefully), bike, play basketball, teach gymnastics, remodel houses and have a natural childbirth.
None of that would have been possible without the technology and tools the doctors used to save my life.
They reconstructed my jaw, fixed 5 breaks in my pelvis, reconnected my hip and regrew my ankle bone.
(They. REGREW. My. Ankle. Bone.)
So, I firmly believe that the good Lord uses people and technology to do miracles. (I thank Him for it often!)
And although construction-technology isn't quite the same as medical-tech, it still has the power to do a tremendous amount of good. And I'm proud to be its cheerleader.