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Holly Hughes-Barnes
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    How to Stop Misaligned Messages from Tanking Your Marketing ROI
    • 4 min

    How to Stop Misaligned Messages from Tanking Your Marketing ROI

    If your marketing messages are misaligned at any point throughout your buyers’ journey, then you’re losing sales. In fact, MarcomCentral ...
    6 views0 comments
    The Secret to Engaging a B2B Audience (That I Learned When I Fell Off a Cliff)
    • 5 min

    The Secret to Engaging a B2B Audience (That I Learned When I Fell Off a Cliff)

    Even if your B2B brand has great stories to tell, it’s likely that you’re cranking out oodles of content with tiny to nil likes, opens, c...
    28 views0 comments
    
Should Your Ads Be Short or Long? (The Answer May Surprise You)
    • 3 min

    Should Your Ads Be Short or Long? (The Answer May Surprise You)

    Not too long ago, I read a really interesting article from AdEspresso. In it, AdEspresso attempted to answer the age-old debate of which ...
    13 views0 comments
    How to Think Like a Novelist and Write Stunning Product Descriptions
    • 4 min

    How to Think Like a Novelist and Write Stunning Product Descriptions

    If your product descriptions are a total snooze-fest, then you’re losing sales. You can’t just put up a list of bland features next to a ...
    18 views0 comments
    Website RX: 3 Ailments That May Be Plaguing Your Product Page (+ How to Cure Them)
    • 3 min

    Website RX: 3 Ailments That May Be Plaguing Your Product Page (+ How to Cure Them)

    The biotech company, Smart Cap, has a brilliant safety solution for construction business owners. But you wouldn't know it by reading the...
    11 views0 comments
    Facebook First-Aid: 4 Reasons Your Ads Are Failing (and How to Fix Them)
    • 5 min

    Facebook First-Aid: 4 Reasons Your Ads Are Failing (and How to Fix Them)

    If you’re looking for Facebook ad tips because you’re disillusioned with your results, welcome to the club. 62% of small business owners ...
    8 views0 comments
    How to Write an Amazing ‘About’ Page (and Why You Should)
    • 4 min

    How to Write an Amazing ‘About’ Page (and Why You Should)

    Think you can just absent-mindedly throw together an "About Us" page for your website, or — heaven forbid — just not have one? Think agai...
    11 views0 comments
    Getting Lewd for Leads: Should You Use Profanity in Marketing?
    • 4 min

    Getting Lewd for Leads: Should You Use Profanity in Marketing?

    Profanity. Potty talk. Swearing. Cussing. Cursing. No matter what you call it, “bad language” seems to be en vogue now more than ever. Wo...
    19 views0 comments
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