If your marketing messages are misaligned at any point throughout your buyers’ journey, then you’re losing sales. In fact, MarcomCentral teamed up with Deman...

Even if your B2B brand has great stories to tell, it’s likely that you’re cranking out oodles of content with tiny to nil likes, opens, comments or clicks. I...

Not too long ago, I read a really interesting article from AdEspresso. In it, AdEspresso attempted to answer the age-old debate of which performs better: lon...

If your product descriptions are a total snooze-fest, then you’re losing sales. You can’t just put up a list of bland features next to a photo and expect peo...

The biotech company, Smart Cap, has a brilliant safety solution for construction business owners. But you wouldn't know it by reading their Product page. Bec...

If you’re looking for Facebook ad tips because you’re disillusioned with your results, welcome to the club. 62% of small business owners are fed up with ad f...

Think you can just absent-mindedly throw together an "About Us" page for your website, or — heaven forbid — just not have one? Think again. A study by Blue A...

Profanity. Potty talk. Swearing. Cussing. Cursing. No matter what you call it, “bad language” seems to be en vogue now more than ever. Words once reserved fo...