How I Work

Phase 1: Getting Started

Investment & Deposit

A 50% down payment is required to schedule your project. The total investment you'll make will be determined by project type and scope. This will be outlined in detail in our contract. 

Phase 2: Working Together

Contact & Communication Policies

During our project, I'm available Monday through Friday, from 8 am to 5 pm (Central Time).


To reach me by phone:  (931) 933-5851 (if no answer, please leave a message)

To reach me via email:


As we work on projects together, communication is critical.


Some clients are very busy and prefer to hand off the project to me until it's time to review the first draft, with very little communication in between. Others like dealing with me on an almost daily basis. 


Just let me know how much collaboration you prefer, and I'll respect your preference.

I'll also need to know the best way to reach out to you (i.e., email, phone, social media, text...).


And, to keep things running smoothly, I require a single point of contact on your team. Whether that's you or someone you assign, I'll communicate directly with that one person. And they will communicate with other team members, as needed, to obtain information and approvals.


Whether I'm writing your website copy, content marketing collateral or lead gen pieces, my research process is very comprehensive.


I begin with a complete review of your product(s) and or service(s). I'll review your website and any other marketing materials you send me. In some cases, I'll ask to visit with your customer service team, past clients/customers, and different department heads. And I'll research the market, including your competitors.

I'll reach out to you for additional details, product samples, and other resources as needed.

You can be confident that I’ll quickly and effectively understand your product, your voice and your target customer’s core purchase drivers.

Initial Draft Review

On average, you’ll receive a first draft within 14 - 20 business days, depending on the project size and scope.


When you get the first draft, please review it carefully. Also, have any applicable team members review it. The most important thing at this stage of the game is making sure that the tone, message and offer are right.


We’ll fine-tune during the second draft and third draft, as needed.


After you review the initial draft, please note any changes you'd like and get them back to me in 1-3 business days.

I'll review all your suggested changes within 24 hours of you submitting them to me. And I'll make my adjustments within 2 to 4 business days, depending on the breadth and complexity of your suggested changes.

In all cases, I recognize that these are your customers and will defer to you as much as possible.


Sometimes, however, there are cases where clients make suggestions that will hurt conversions and profits. In those cases, I'll be direct in my feedback.


When clients insist on changes that I feel will not work, I always recommend a simple A/B split test. Let the market vote.

Additional Reviews

After the first round of changes, there may be some additional fine-tuning needed.


In most cases, clients find that two reviews are more than enough.


Typically, we can get to a final copy within 1 to 3 business days.

Final Approval

Once all revisions are done, I'll submit a final draft. Then you'll approve the copy by sending me an email stating that everything is ready for distribution.

In most cases the final copy is sent to a designer for formatting. I strongly encourage you to send me a PDF of the final version. I'll double check that any graphical elements added by your design team enhance the copy and make it more effective.

If I see something that is distracting and may hurt your response rates, I’ll be direct in letting you know.

Phase 3: Wrapping Up

Final Invoice

Once I receive the final approval from you, I'll invoice the remaining 50% of the project investment.


The invoice is due upon receipt.


I'll make every effort to be prompt in responding to your requests and assume that, as a professional, you'll do the same with my invoices.

Follow-Up Consult

Once the project is done, I provide all clients with a complementary follow-up consultation.


We spend a few minutes on the phone to discuss what went well and where improvements can be made.


Then we can discuss additional ways to uncover new profits. Where appropriate, we'll map out a new project to ensure that you continue to have excellent copy that meets your goals and grows your business.