Smart Cap has a great tech solution for construction business owners who rely on heavy machine operators and/or have fleet drivers who need to stay safe on the job.

But their product page doesn't showcase the solution as well as it could:

Sounds kinda catchy.

 

BUT--How does this help visitors immediately understand what the product is or does?

 

Don't choose clever-sounding phrases over clear wording.

Save the top of your pages for important info.

Eliminate redundancies that do nothing but take up space.

For example, here the visitor has already clicked on the Products tab to arrive at this page. Plus it's highlighted in red at the top.

This section needs to GO!

Website RX: 3 Web Copy Maladies + the Copy Cures to Fix Them

* ON-TIME GUARANTEE: I guarantee that I will deliver the first draft of your project by the date agreed upon in our signed contract, or you won't owe the final 50% invoice. This Guarantee assumes that every piece of information I request from you is granted. And that you provide such information in 3-5 business days of when I request it. If I don't receive the information I request from you, or if I receive it outside of 5 business days, the guarantee is forfeit. Guarantee not available on rush jobs.