Website RX: 3 Web Copy Maladies + the Copy Cures to Fix Them

Smart Cap has a great tech solution for construction business owners who rely on heavy machine operators and/or have fleet drivers who need to stay safe on the job.

But their product page doesn't showcase the solution as well as it could:

Sounds kinda catchy.


BUT--How does this help visitors immediately understand what the product is or does?


Don't choose clever-sounding phrases over clear wording.

Save the top of your pages for important info.

Eliminate redundancies that do nothing but take up space.

For example, here the visitor has already clicked on the Products tab to arrive at this page. Plus it's highlighted in red at the top.

This section needs to GO!